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Engelbracht to take charge of business and finance

FC St. Pauli are delighted to announce the appointment of Wilken Engelbracht as the club's new commercial director from 1 November. Engelbracht will head up the business area, which includes the operations department (finance and HR) and the marketing department (including merchandise and ticketing). Club president Oke Göttlich said the club and the business were gaining an experienced and conscientious executive in Engelbracht, whose attitudes and ambitious targets matched those of FC St. Pauli.

Engelbracht was born in Bochum in 1973 and brings demonstrable expertise in the areas of finance, corporate finance, digitalisation, marketing and sales. After many years at the media company Bertelsmann, Engelbracht led the financial and marketing activities of VfL Bochum in the role of commercial director and managing board member from 2014 to 2018. On departing the Ruhr, he spent five years as a managing partner at Cusp Capital Partners, an international investment holding for digital technology companies.

Göttlich said Engelbracht was very much the preferred candidate to fill the vacant position. "Wilken has all the attributes and expertise we were after. He's analytical, a strong leader and has many years of professional experience in the football and finance business. That he’s also been a St. Pauli member for several years didn't do him any harm either. We're delighted that he'll be driving the club forward with his expertise at a time when we find ourselves having to deal with rapid change and make groundbreaking decisions in the financing and marketing of professional football. Welcome Wilken!"   

"Those are very nice words of welcome for someone who won't score a single goal here," said Engelbracht. "I admire clubs who take a clear stance and are prepared to stand up for it in public. That's why I didn't need too much time to consider the offer to support FC St. Pauli with everything at my disposal in its efforts to create a different kind of football. Huge thanks also to the various club bodies for the trust they have placed in me. I look forward to our time together!"

Photo: FC St. Pauli

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