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FC St. Pauli and principal sponsor congstar extend partnership

Powerful message in difficult times: FC St. Pauli and principal sponsor congstar have agreed to extend their successful partnership to the end of the 2021/22 season.

The relationship goes beyond traditional shirt sponsorship and advertising at Millerntor Stadium in that congstar will continue to support FC St. Pauli in the development and establishment of eFootball in the Virtual Bundesliga (VBL). Accordingly, congstar is our official principal sponsor in the VBL, featuring on the shirts of our eFootballers since day one of the season. Team members Noah Maurice Itgen and Tom Köst are able to train in the congstar box at Millerntor Stadium, which has been specially kitted out for this purpose. If the situation allows, St. Pauli and congstar also aim to organise the 2nd Mobile Gaming Festival in Cologne this autumn, thus building on the successful launch last year.

"For congstar, the cooperation is more than a traditional sponsorship arrangement, it is a genuine partnership. This is demonstrated by the decision to extend the agreement despite the exceptional circumstances surrounding the coronavirus – something that is anything but self-evident," said Bernd von Geldern, Director of Sales at FC St. Pauli.

Director of Marketing Martin Drust added: "It is because of congstar that we've been able to get involved in eFootball. We couldn't wish for a better partner and look forward to stepping up our eFootball activities and carrying over our values to eFootball along with congstar."

Dr Peter Opdemom, Director of Marketing, Sales and Service at congstar, said: "The district, the stadium and the liberal, cosmopolitan club and fan culture make FC St. Pauli an unmistakable brand in Germany. Its cosmopolitan stance and general attitude, in particular, are things we can fully identify with as a company. As a result, FC St. Pauli is really close to our hearts and we're proud to continue our relationship. In times like these, it's particularly important for us as a longstanding partner to commit to FC St. Pauli in the role of principal sponsor."

 

 

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